Jon: Now, I mentioned Echinacea, it’s a great itguidesth one. A lot of people are not aware, but good herbalists can identify 100 or 1000 or 1500 herbs by taste or smell. They can tell you how strong they are. It’s like, there’s no machine yet that can match the pallet of a wine expert. No machine can match the taste and smell of a good herbalist. I can do maybe 100, 200 herbs. I’m not even close to 1000 or 1500. Echinacea though is a simple one. Every herb has what’s called a signature characteristic. If you have two bags of peppermint tea and you brewed pots up and one of them tasted like dish water and the other had a really nice strong, crisp peppermint taste, anyone would go, oh that’s good peppermint and that stuff stinks. And they would be absolutely right. The signature characteristic of peppermint is the peppermint taste. The signature characteristic of Echinacea is that it numbs and tingles the mouth. The more it doesn’t, the stronger it is. You can run tests on the active ingredients they know and it will verify that they are far stronger than the ones that numb and tingle stronger. I’ve gone to health food stores and bought 30 brands of Echinacea, tested them and actually when I did this 10 years ago I found only one that had any activity at all. 29 of them, the only Echinacea of value was the word that was on the label. There was nothing inside.

Kevin: Really.

Jon: Yeah, they could have been using Echinacea but it was of such low grade that it had no impact.

Kevin: So, let me get this straight again. It numbs.

Jon: And tingles the mouth. You take Echinacea tincture and you squirt it in your mouth, two droppers. Take two droppers and swish it around in your mouth for about 15 seconds and swallow it and you should find your mouth numbing and tingling and actually saliva should be flowing and if it’s really strong, it will actually start to make you gag in your throat, because your throat starts to catch. The more it doesn’t, the stronger that Echinacea is. The one thing we could do very easy is if we took the same stuff and we would brew it the two ways and one of them is if we used good quality Echinacea and the first one would numb and tingle your mouth and would blow people away. In fact, I actually use to walk around with three bottles. One that I bought at the store, a commercial Echinacea that had virtually no activity but was a very popular brand, to the one we created using a higher quality herb which is about three or four times stronger than that and then that same herb brewed the new way with the new technique that we had and we’ve since measured it and it’s a 100% stronger.

Kevin: Wow.

Jon: Yeah and actually what would happen is I did it once in a large scale demo. I will never do it again because people started gagging all over. Their throat started seizing up it was so strong. So we had a few go, ugh, ugh, ugh – several hundred of them.

Kevin: So I imagine that the value in terms of price is – I mean, you go to get these tinctures, they’re fairly expensive regardless, so it would make sense if it is any extra money, is it extra money to get —

Jon: You know actually, it isn’t extra money because you actually get more bioactive ingredients out. You’re actually making stronger stuff. You actually use less of the good herb than you would otherwise. Actually, the process lowers the cost so what you are doing and what you’re paying for is still the quality of the herb but the process actually makes the cost a little less for us because we get more high quality tincture out of a slightly less herb, because it does so much better. Also, one of the things I mentioned, you have water and alcohol as the solvents making the tincture. That still leaves behind anything that is oil soluble and we found a way that we can use that process to also pull out the oil soluble bio-chemicals.

Kevin: Oh, that’s cool.

Jon: Yeah, which makes it even stronger, but you use good quality herbs, good quality Echinacea – we have one formula, an antipathigen formula. It’s not even a tincture actually. It’s a pressing of garlic and horse radish and habanera and things like that and it’s got liquid zinc in it, grapefruit extract, olive leaf extract.

Kevin: Wow.

Jon: It’s an antipathigen formula that was so strong we actually were contacted by people in the government who wanted us to send them some 100 bottles and we did. It was tested for bird flu, Ebola, small pox, anthrax. It went to the Department of Defense, U.S. Army, Walter Reid Medical Hospital and an agency that I’m not suppose to mention but they’re all initialed and we were told that it passed all their tests.

Kevin: Are you serious?

Jon: And they sent it out. We were told it was going to an outside lab for verification and we wouldn’t hear again unless it failed the test. That’s the last we heard so I don’t know.

Kevin: Wow.

Jon: But we know it works and for colds and flus like that. That’s actually a topic worth discussing on why antibiotics and antiviral don’t work and why natural substances do.

Kevin: Yeah. That’s very important.

Jon: The problem is that when you take an antibiotic and an antiviral, you’re actually breading super bugs. It’s very simple. When you take an antibiotic, anything that survives it, by definition is one that has a resistance to that antibiotic or antiviral.

Kevin: Sure.

Jon: So what you’ve left now is a pool of those that have a resistance. They breathe, they duplicate and you’re actually sort of breeding bacteria and viruses that are immune to the antibiotics and there it turns out they have the ability to pass that immunity onto other species, they’ve found. So if you get immunity going like in a staff, the next thing you know, all bacteria has that resistance. That’s why antibiotics are a problem; well, one reason. The other is they are one dimensional. They kill bacteria in one way. They either, like some, will break the cell wall open. Others will work and stop the energy production, the mitochondria of the cells, but it’s one thing that that antibiotic does so it makes it very easy for bacteria to build a resistance. There are now bacteria, for example, that have protection on the cellular wall against the antibiotics. So when it’s a one dimensional pack, it makes it makes it very easy for these very primal structures, which reproduce rapidly in a matter of weeks, viruses in just a few weeks, bacteria in 12 months to or six months to maybe a year and a half can start to develop a resistance and passed around.

Even natural substances — take garlic — we use garlic in ours. We use 30 cloves crushed so you have the juice of 30 cloves in one bottle and it smells it, but garlic has over a hundred substances in it that are known to be antibiotic, antibiotics. So it’s not just a hundred times more effective. You now go into gaming theory because you get them in combination. In different ways you start to actually get hundreds of thousands of combinations of these things that present a resistance to these viruses and bacteria. You combine a few other ingredients and you actually have a combination that starts to go into, you know the rival the number of stars in the universe because it goes up expediential, which is why that even though things like garlic have been around since the dawn of man, they still work against bacteria. Garlic at one time was used against anthrax. Those poor men, the poor farmer’s protection for anthrax on their animals and it worked. In groups though. There were farmers feeding their animals in Korea kimchi which is high in garlic and it was stopping bird flu. It works and it’s impossible for bacteria and viruses to build a resistance, because they’re so complicated.

Kevin: Now in terms —

Jon: That’s something to keep in mind the next pandemic that comes around.

Kevin: Sure. Now in terms of the good bacteria, the good flora in your stomach, will garlic will wipe that out, as well.

Jon: Garlic actually is pretty benign. There’s sort of a regression. There are certain things you don’t want to do. One for example, is goldenseal.

Kevin: Yeah.

Jon: Is one that kills bacteria, great for limited use, but know if you use it regularly it will kill your good bacteria.

Kevin: Got you.

Jon: Coidal silver is another one. It tends not to be kind to intestinal bacteria. So if you use it on a daily basis, that’s a problem. My recommendation for coidal silver is use it for external use and use it internally only for extreme situations.

Kevin: Sure. Great. That’s good information because I’ve always wondered that if it’s an antibiotic, wouldn’t it kill the bacteria. So that’s good.

Jon: Yeah, it depends. It does. Some are more benign than others. Garlic though is one that’s actually quite benign to the beneficial bacteria.

Kevin: And if you were taking something like goldenseal or something like that, would you recommend taking a probiotic with it or it’s not even worth it.

Jon: Well, I recommend – yeah if you’re using it daily, you use your probiotic. Otherwise, after any round of antibiotics, anything you’re using that’s killing bacteria, you want to use probiotics again.

Kevin: Yeah. Why don’t you just talk about the base line of health programs and just some of the things that you offer under that huge umbrella of just incredible information and products?

Jon: Yeah. If I saw something that somebody else was doing well, I wouldn’t duplicate it. But we created those products that I thought weren’t being done well enough or weren’t easily available. Where people weren’t using consistently high enough quality herbs or whatever, so we offered detox formulas, supper food formulas, enzymes and a couple of formulas that are worth noting is we make what is we’ve been told by people who’ve tested it is the strongest probiotic enzyme formula, which we haven’t talked about yet, but in one of the more important formulas you could use is a high proteases formula that you take without food to go into the blood stream.

Kevin: Okay.

Jon: Where there it will do things such as kill bacteria and viruses in the body because they all have protein coverings, if you will, that could be broken down. It also breaks up clots in the blood, repairs it, eats up scar tissue. They’re great things. Another formula we have uses certain combinations of herbs that slow down the digestion, the simulation of high glycemic, carbohydrates, so it stops insulin spikes.

Kevin: Got you. Well, Jon, you’ve given us a ton of information and I think that anyone whose listening to this call can take something from it and that’s an extreme value so thank you so much for doing that.

Your memory is like a muscle; it needs to be used daily or it will waste away. Fortunately, there are many memory improvement techniques that you can implement that will ensure a long lasting memory for decades to come.

The science behind what makes your brain and memory function is still a long way from being fully understood. There are constant theories and medical journals being published about this elusive organ, many of it conflicting. This makes it hard to know for sure what to do in order to keep our minds healthy and active. Here are a few things that are known for sure.

• Relieve stress: When you are tense and anxious, your brain can’t function properly. All you’ll be able to think about are the things that are stressing you out. Learn to handle people and situations in a way that won’t have you reaching for cigarettes or bourbon.

• Play some music: New studies have shown that soft classical or jazz music in the background can stimulate brain function. Hard rock music doesn’t count.

• Supplements: Local health food stores carry a variety of brain-boosting supplements like omega 3s, fish oils, ginko biloba and others.

• Write it down: Make lists of grocery store items, or chores you need to get done for the day. This will save you from having to remember them.

• Keep everything in its place: Keep a basket by your front door for items you use daily like your wallet, keys etc. You’ll soon get into the habit of putting them in the same place and you will always know where they are.

• Use your imagination and creativity: When you read a book or watch a movie, think about how you would have done things differently if you were in charge of the characters and plot.

• Do a daily crossword: puzzles and brainteasers will enhance your cognitive ability. There are a variety of puzzle books you can buy, or find some online. Even your daily newspaper prints a daily puzzle.

• Cut out processed foods: These are full of artificial ingredients and chemicals that were made in a lab. They interfere with your brain function and deteriorate your memory. Choose fresh, wholesome foods from your local farmer’s market whenever you can. Even better, grow your own garden with fresh herbs and vegetables.

• Keep learning new skills: Always challenge yourself to learn something new. Take an art class, or try a new recipe or way of cooking. When you are learning you are using your brain and boosting your memory.

• Stimulate your senses: Paint your walls a funky colour, or add some colourful fish to your tank. Install a bird feeder outside your door, and then look up the birds that come to visit, and see if you can name them.

• Play some memory games: there are hundreds of different games you could play, both online and offline. Make up your own, or play some online. Be careful, though, if you play on the computer: they are addictive and you’ll find yourself playing for hours at a time.

These memory improvement techniques are simple to implement into your daily lifestyle. Start off with one or two, and add others as you get more comfortable. You will soon notice a big difference in how your mind works, and how much you can remember, both short term and long term. You will live a life full of energy, vitality and health. Your family and friends will want to know your secret. You can share the techniques with them so that they too can improve their memories.

Isn’t it nice to know that the memory we have now doesn’t have to be the one we have a year from now? There are many tips and techniques to improve memory that you can incorporate into your daily life.

• Put Some Flowers Indoors: This will add a sensory boost and will also make a nice addition to your home decor.

• Put a fish tank in your home with interesting and colourful fish; a bird house and feeder outside will help too. Things that you can see, touch, smell and hear will add a sensory boost, which will in turn help your memory. Try to remember how many birds you’ve seen, or look them up in a nature book.

• Memory Games: There are many games you can play, both online and offline. Card games, Mah-jongg, even solitaire will help. Try this: Write down 10 numbers in random order and study them for a few seconds, then try and recite them out loud. How many did you remember?

• Try a new recipe: Cook something from a completely different culture, or with food you’ve never eaten before.

• Music: Studies have shown that soft music in the background will stimulate your brain cells. Classical or jazz work best, not heart-pounding rock.

• Eat Healthy: Get those fruits and vegetables in, as well as your omega 3 fatty acids. Some of the best memory-boosting foods are berries, spinach, salmon, romaine lettuce, pomegranate, walnuts, ground flaxseed, and broccoli. If you find it difficult to get all this food into your daily diet, choose quality supplements from your favourite health food store.

• Physical Exercise: When you look great on the outside, you’ll feel great on the inside. Exercise releases hormones like endorphins that help you feel good and stimulate your brain cells. It makes sense that your inner body and outer body work together, doesn’t it?

• Read Books: Read novels and personal development books that challenge your thinking; mysteries, religious books and goal setting books are all good choices.

• Sleep: When you get enough rest, your mind won’t be over-stimulated and can do its job properly. When you can get a deep sleep, your subconscious mind is at work. How many times have you gone to sleep with a problem, and woken up with an idea of how to fix it? That is the power of your subconscious.

• Get outside: Pick a quiet time of day and go for a walk on the beach or in the woods. Slow down and enjoy the sights and sounds of nature; this will help quiet your mind. These days, we tend to take so many things for granted, and forget the things that are right in front of us. Take in the simplicity of the squirrel running through the woods, or the waves crashing against the shore. Pick some seashells, or some interesting leaves. Then look them up when you get home and see if you can find the names of them.

When you take the time to work at improving your memory every day, it will soon become stronger and more vital. Your memory is like a muscle; you have to use it or you’ll lose it. No matter how old you are, you can use the above tips in your daily routine, and you will start to notice improvements in a very short time. When your brain is active and healthy, you will live a life full of vibrant energy and vitality. You will be able to enjoy your life and your loved ones for many years.

It’s a sad fact that most weight-loss techniques leave you feeling hungry and tired at best, woozy and malnourished at worst. Is there a weight-loss technique that won’t make you feel deprived- some magic food that can help you lose weight? The mainstream media would like you to think so- that there’s a weight loss shake or magical smoothie or dietary supplement that can melt off the pounds. Honestly, though, the trick to weight loss through diet isn’t to go for the newest, high-tech weight loss strategy: it’s to eat the way your body was made to eat. That’s right- the food that will help you lose weight is the food that your ancestors ate thousands of years ago. It’s called the Paleo diet.

The theory behind the Paleo diet is that the more processed and refined your food, the more likely your body is to store the food as fat. By eating as early Man did- lean fish and game, nuts and berries, vegetables- your food will help you lose weight by breaking down quicker and more easily than refined grains, cheese and dairy products. By choosing food that has not been substantially altered by farming and cultivation, you’re choosing food that will help you lose weight: no one ever saw a fat caveman!

Since most of the modern, cultivated sources of grains and meat have been bred for yield first and foremost, the nutritional content of farmed meat and cultivated grain is substantially lower than those products’ wild counterparts, and especially for meat, the fat content is significantly higher. Additionally, don’t forget that milk is the natural, perfect food for newborns: creatures who need a lot of fat in order to get the highest caloric impact out of whatever they can fit into their tiny bellies. Milk is a food tailor-made to help a species’ young gain weight- not a food to help you lose weight. And other dairy products, like butter and cheese, have a concentrated fat content higher than most of the popular milk fat percentages you see in your supermarket dairy case.

The fats and oils in foods that have not been altered or cultivated- most types of nuts, wild caught fish, and gamier meats such as buffalo and venison- are widely considered “healthy” fats. Fats like Omega-3 Fatty Acids are found in wild salmon and other fish, and the oils in nuts like almonds and hazelnuts promote good cholesterol and promote brain and heart health.

As a proud pet owner, most people naturally want the very best for their furry, four-legged friends. It is likely your emotional investment began the moment you, and your new found companion, looked into each others eyes for the first time.

If you happen to be a stickler in keeping high, physical health care standards for yourself and your family, then ensuring that your pet has a safe, healthy, and happy life is certainly going to become a top priority too. With a return to summer, which everyone enjoys, including our pets, it can also bring to mind some seasonal health concerns regarding our extended, family members.

This does not have to wreak havoc on your personal finances, however, as five important common sense strategies can head off several unnecessary, and expensive trips to your veterinarian. These natural approaches should leave everyone in the household feeling happier, especially your pet! And, they are economical in the long-term.

Safety Tip 1

Keep pets cool

Hot temperatures combined with high humidity interferes with an animal’s natural ability to pant, which is how they cool themselves. This kind of weather is very hard on your pet. Unlike humans, who can cool themselves by sweating through pores in the skin, canines and felines only have sweat glands in noses and paw pads. Hence, a dry nose is a warning sign of a feverish or dehydrated animal.

Always provide your pet with a daily, fresh water supply. This applies to any season, but it is especially important in the summer months. If your pet is recovering from surgery, illness, or has become severely dehydrated, there is even special electrolyte-enhanced water available for dogs. Search for those in larger pet or health food stores.

Your pet will be happier, and much more comfortable, being left at home on a shopping trip. If you feel you must take them out on a hot day, never leave them in a vehicle with the windows down, even for a few minutes.

Getting wet in a creek, lake, or child size wading pool can help keep your dog cool. Be mindful, though, to rinse off your dog’s fur after a swim in the ocean, or a chemically treated pool.

Long-haired animals need daily brushing or combing to avoid heat-trapping matting or tangling of coats. Regular hair cuts or trimmings during hot weather, can help keep pets cooler. Just be careful, if your doing it yourself though, don’t shave the animal. Skin that has never seen sunlight will burn easily!

Safety Tip 2

Pest control

Stinging, biting, and blood sucking insects can affect your pet’s health, happiness, and behavior. A bee sting can inflict as much pain and swelling on your pet as it can you. Pull stingers out with fingernails or tweezers. You can dab the affected area (except around the eyes) with a diluted solution of half apple cider vinegar or tea tree oil, water mix. Exception: do not use these disinfecting mixtures on a small dog, puppy, or cats.

When it comes to repelling, and protecting, your pet from common parasites like fleas, ticks, lice, mites, and mosquitoes, look for safe non-toxic products containing ‘neem’. Most of these products are a bottled liquid mixture. There are several creative ways of using them from mixing them up to use as a dip, mix in your dogs shampoo, or even soaking a cloth collar can repel the health hazards of external parasites, naturally.

Safety Tip 3


Both owner and pet benefit, tremendously, from a mentally and physically active lifestyle. Regular physical interaction with your pet provides not just physical benefits, but emotional ones as well. All kinds of physical activity can be incorporated as game playing with your pet friend. It will promote healthy muscle stimulation, and sharpen cognitive mental functioning.

Just remember, in hot weather months, use the keep your pet cool rule. Schedule these types of activities in the cooler parts of the day.

Safety Tip 4

Control ear infections

Ear infections can be a common problem in the summer with long-eared dogs, or water loving ones. Most ear infections are caused by yeasty types of bacterias.

An ounce of prevention technique, that works rather in humans too, is mixing up a solution of equal parts of white vinegar and isopropyl rubbing alcohol. Store in a dropper bottle and dispense a few drops into each ear after water exposure to the ears. The alcohol helps dry out the ear canal, and the vinegar lowers the pH, making the inside of the ear a less than ideal environment for bacteria to thrive in.

Safety Tip 5

Improve Diet

Whether you wish to increase an older pet’s energy and vitality, get better control of internal (worms) or external parasites, or relieve problem allergies, all of these can be done from the inside out through diet improvement.

Powdered probiotic and enzyme supplements can be added to your pet’s food. There are several quality brands available, exclusively, for dogs and cats. Both, good bacteria and enzyme nutrition supplementation, help to strengthen your pet’s immune system and stimulate better digestion, assimilation, and elimination.

Most commercial brands of processed pet foods, either dry or canned, provide a minimal amount of basic nutrition, due to over processing or are missing many different nutrients entirely. The same is true if you are feeding your pet home prepared food. If you are going to feed your pet real food, it will be much better tolerated if it is fed raw. Raw meat, milk, or eggs is best.

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