search engine optimization

Recently, I was reading guide to SEO (Search Engine Optimization), which is very useful for any business wanting to position their site in search engines. So I wanted to share some of these tips here with you because very few companies in the tourism sector know what SEO is, what the basic optimization techniques are and why it is important to use them. a strategic point of view.

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What is SEO?

First, before you start, what is SEO? The SEO or Search Engine Optimization is actually a set of technologies to optimize SEO or organic a website on search engines. The objective here is to position or index the site in the search engines according to certain keywords corresponding to the main themes of the site in question. For example, for the office of Hawaii Tourism, it would be a good positioning on keywords such as “Hawaii tourism”, “Hawaii trip”, “Hawaii vacation”, etc. as well as a multitude of variants and derivatives of these keywords directly related to the content of the site.

By natural or organic referencing, we mean the search results that are displayed naturally by the search engine after a request and not the sponsored links which are located most of the time on the right of the screen. Here is also an image that I used in a previous post per entrant better understand what the SEO compared to SEM. Results framed in red are paid links (SEM), while the ones appearing at the bottom come from natural or organic SEO (SEO).

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How to use SEO techniques can help your tourism business perform better?

Now that you know what SEO is all about, it’s important to know how these optimization techniques can help your tourism business perform better according to your business goals. Indeed, what are the benefits of investing in search engine optimization for your business?

Knowing that 74% of Internet users use a search engine to find their stay online [ Journal du Net ], we understand why the use of SEO techniques can help you generate leads and sales on your site or simply increase your notoriety or your brand image. According to a recent study by JupiterResearch and the NPD Group, 70% of Internet users would only consult the first page of search results. This percentage drops to 17% for the 2nd page of results, to 7% for the first 3 pages and only 8% for 3 pages and more. At a time when 50% of Internet users book a trip online, we now see the importance for our site to position itself in the first page of results on search engines for certain strategic keywords that will be previously determined using an analysis of our site and those of the competitors.